INTERNET MARKETING is a highly complex and
uncertain area of online marketing and is crucial to everything that you are
planning to do for your business. But the catch for some people entering the
world of INTERNET MARKETING is that Google keeps making changes, so you ought
to understand each of the past updates just to be organized the future, and the
new changes in Pidgeon herald some interesting news for local Albany
businesses.
Historically we have had Google Panda,
Penguin and Hummingbird, but one of the most recent addition is Pidgeon, and it
has actually made a several rather subtle changes that is essential to get your
head around if you are attempting to tackle INTERNET MARKETING.
So, if you don't already know, Panda was
the first major update within this series, and it laid the foundation for what
Google considered being a 'good website' and punished those that were not
structured well. Penguin then came along and started attacking all the dodgy
sites that are using underhanded techniques or seeking to buy links-- it pushed
again towards websites ought to 'earn' a positon than buy one.
Hummingbird added a new feature to the game
and made us all count on the need for 'responsive design' and recognise the
manner in which the modern user browses the internet. So this brings us to
Pidgeon. Hopefully, you can see the theme that has been building-- Search
Engines reward those deserving. Pidgeon caries on the tradition, but it takes
it even further and helps the locals too!
Essentially Pidgeon has fixed a higher
focus upon the importance of local search results to any search queries. What
does this mean? Well let's consider two companies, one is a small local Albany
business, has been around for decades, and is aiming to increase their INTERNET
MARKETING. The other is a new franchise store from a company that has 100s of
outlets around the country.
Traditionally, the smaller local Albany
store would be dealing with INTERNET MARKETING because they would have to match
the budget of the larger company. This meant that many small companies were
just discontinuing on INTERNET MARKETING or wasting their money and time. With
Pidgeon, a search in Albany, is now more likely to rank a local Albany business
as a high result as compared to one with a national office elsewhere.
So INTERNET MARKETING's new Google update
is one to really understand so that you can get the most through your business!
If you really want to bring your INTERNET
MARKETING campaign to a whole new, fantastic level, then I recommend checking
out Internet Marketing Experts Albany, call 1300 595 013 or visit at
www.internetmarketingexpertsAlbany.com.au
