Internet Marketing Albany is a
challenging thing, and as we get into 2016, people are in a way of thinking
where they reflect back on the year that was 2015, and try and find out what
life holds in store for them later. This is of course, tough. You can certainly
never figure out what is around the bend, but if you determine the fundamental
parts of the past and look for patterns you can get a better comprehension.
This is particularly true for SEO. I want to try and explain to you several of
the major patterns that have been surfacing in 2015 throughout the Albany SEO
business and the globe. From this with any luck together we can try and find
out where to focus our efforts, this will be particularly beneficial if you are
a local Albany business.
Think Local
This is the major emerging trend and it is
going to keep boosting in significance. This means that if you are an Albany
business and you are looking for local users, then this is wonderful. Launching
with the changes from Google Pigeon, we saw an arising pattern that local
Albany searches were actually ranking higher than business with national
headquarters, or even places on the other side of town. Why? Because with local
searches people want to know what is near them! In 2016 this is going to grow
even more looking at the recent Google search quality ratings guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also taking into consideration the My Business API as well as other things
Google has been up to in 2015 will likely prove that they are spending more
time and weighting into local search powers. So with that in mind, there are a
few technological areas that will be emerging even more in 2016, so keep an eye
out for them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are
rapidly growing in other countries and are beginning to emerge in Australia and
it won't be very long before they gain popularity in Albany.
Mobile wallets
Society is becoming more and more used to
having around less money and slimmer wallets. Particularly with the worldwide
sweep (or swipe) of PayWave or PayPass over the past few years and other quick
'contactless' paying technologies we are working towards mobile wallets. This
will mean 2 things for a local Albany business. 1-- you need to be listening to
growing patterns, and make sure you have the capability to actually let people
pay-- as an example, if you are yet to buy a PayWave or RFID reader for your
ship, then get one. And 2-- you can start taking advantage of the mobile nature
of paying. This means advertising and marketing, coupons and other fantastic
offers that you can send to people on their phones and therefore instantly into
their wallets.
Beacons
Beacons are a little something that has had
growing use overseas and we are discovering them locally now too, but they are
basically other ways of getting advertisings to people locally. It works
through Bluetooth, or even a free Wi-Fi, and it just simply provides
information or a discount to people who are connected or sign up to the Beacon.
This means that people at your Albany store, or even roaming past the area will
be given more motivation to actually enter the store and make a purchase. It's
a smart advertising and marketing tool that will continue to grow in 2016, but
I wouldn't be surprised if technology and innovation changes this even further
throughout the year.
Aps
We also will see even greater use of Aps
such as Snapchat and Periscope for inspiring ways such as advertising. This has
been seen in America with national campaigns run by Dunkin' Donuts and Taco
Bell employing these aps. It is incredible how individuals can keep reinventing
ways to get their company out there, and the same might be done for your local
company in Albany. Be creative and even look into what other people have done,
especially when it comes to social media-- if you see something you like, take
note of it and find a way to integrate a related idea into you own strategy.
My closing pieces of parting suggestions--
and these are things that you should do at this moment, today-- would be to
sign up to a new Social Media account. Facebook, Google +, Instagram,
Pinterest. Pick one you don't have for your business yet and start a new
campaign to reach a new audience. As you reach new people, you will grow your
recognition at a local Albany level, and also boost your authority and perhaps
even become a resource for people. This goes to your local SEO efforts which
are key in 2016. So you will most likely observe that the future actually looks
good for Local businesses with patterns and technology pushing for even greater
interaction at a 'community' level. This is great for Albany businesses, and so
I hope that you are as thrilled as I am. With that in mind, if you are lo9oking
for more SEO advice, or are planning to boost your SEO efforts, then contact
Internet Marketing Experts Albany on 1300 595 013 or visit,
www.internetmarketingexpertsAlbany.com.au
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