Digital SEO Marketing is a challenging and
complicated area, and one of the ways that helps make it even harder is the way
that Google is making it harder to find information. I am not commonly one to
grumble about the way that Google changes-- largely they are moving to help make
the SEO 'game' a more genuine a worth driven market, but some things are still
aggravating. So what am I grumbling about here? Well allow me to make an effort
and explain it this way.
Irrespective of how you plan to design your
keyword investigation, everything begins with a particular core concept, one
that you must build by scanning your metrics and Google Analytics.
The idea is that from this principal idea
and keyword, you then throw together a seed list of terms, expanding through
interrelated terms and synonyms of your main concept. The expansion of terms
will then begin to be tailored towards SEO ideas, content marketing, internet
marketing and other factors.
At one point, Google was willing to make
all of its searcher keyword data available free of charge to those wanting to
conduct research. However, this has all changed with the modifications made to
Google's policy and the role that '(Not Provided)' now plays.
Google has opted though that they are going
to eliminate the access to the data obtained by specific searchers. This
consists of those who are logged into a Google account such as Gmail and
Google+, as well as anyone using recent updates of Mozilla Firefox. The secure
searchers are shown in the search result site's domain including 'https' rather
than 'http'.
As explaining by the Not Provided site,
www.NotprovidedCount.com, this has an effect on an ever increasing amount of
data, being upwards of 80 %. This implies that the days of straightforward and
free access to marketing reports through Google Analytics accounts are at an
end. Instead, you will have to invest in a Google AdWords advertising account
if you want to use Google's proprietary information.
There are a variety of good keyword
analysis tools accessible in this day and age, however an SEO company is an
invaluable resource. With the changing nature of keywords since Hummingbird,
and the issues of 'Not Provided', it seems that an SEO company may be one of
the fastest ways to learn the real metrics for many industry areas. The main
concern that is brought up by this is how it affects the small businesses in
Albany that are trying to conduct some DIY SEO who don't always want to run a
full SEO campaign or invest too much money in AdWords or AdSense. Where this
goes next in 2016, only time will tell. But if you are trying to find more
information on ways that you can try and get more accurate info and metrics
that will actually help you, consider approaching an SEO Agency. Every agency
is different, so do some analysis and find one that is best for you. For
instance, you can contact my SEO firm, Internet Marketing Experts Albany on1300
595 013 or visit, www.internetmarketingexpertsAlbany.com.au
