Monday, May 15, 2017

INTERNET MARKETING's Pidgeon carries good news for local Albany businesses!


INTERNET MARKETING is a highly complex and uncertain area of online marketing and is crucial to everything that you are planning to do for your business. But the catch for some people entering the world of INTERNET MARKETING is that Google keeps making changes, so you ought to understand each of the past updates just to be organized the future, and the new changes in Pidgeon herald some interesting news for local Albany businesses.


Historically we have had Google Panda, Penguin and Hummingbird, but one of the most recent addition is Pidgeon, and it has actually made a several rather subtle changes that is essential to get your head around if you are attempting to tackle INTERNET MARKETING.
So, if you don't already know, Panda was the first major update within this series, and it laid the foundation for what Google considered being a 'good website' and punished those that were not structured well. Penguin then came along and started attacking all the dodgy sites that are using underhanded techniques or seeking to buy links-- it pushed again towards websites ought to 'earn' a positon than buy one.

Hummingbird added a new feature to the game and made us all count on the need for 'responsive design' and recognise the manner in which the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has fixed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Albany business, has been around for decades, and is aiming to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Traditionally, the smaller local Albany store would be dealing with INTERNET MARKETING because they would have to match the budget of the larger company. This meant that many small companies were just discontinuing on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Albany, is now more likely to rank a local Albany business as a high result as compared to one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand so that you can get the most through your business!


If you really want to bring your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend checking out Internet Marketing Experts Albany, call 1300 595 013 or visit at www.internetmarketingexpertsAlbany.com.au